Who I am

I’ve been a product curator (at Ayla, where I was one of the earliest supporters of brands like Kosas, Vintner’s Daughter, Marie Veronique, TWELVE Beauty, and Luzern Labs) & developer (for brands like Elizabeth Arden & Living Proof as well as my own) for 20 years.

Town & Country thrilled me by calling me “The Regimen Revamper,” and I love to help people find ways to make their skincare routines work harder for them.

I’m also, in most situations, the person that people are pointing towards when they say, “Talk to her — she’ll give it to you straight.”

What you’ll find here

My skincare-forward, straightforward-with-a-side-of-philosophy take on beauty, health, and wellness.

My goal

To help you choose products for your own routine with greater confidence — while discovering a world of beauty that’s interesting, empowering, inspiring, and fun.

Please subscribe so you don’t miss anything as I build this work in progress; I’ll add more goodies (private posts! fun giveaways! etc.) over time.

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Straight talk about skin, with a side of health & wellness, from a beauty industry veteran

People

Founder of Ayla, creator of Dara Kennedy products, proud San Franciscan. (Originally a northern New Englander; proud of that, too.)